My previous post mentioned that social media must find its
proper place in the world. The U.S.
Department of State has done a wonderful job of doing just that with its
implementation of 21st Century Statecraft. Throughout my posts, I have urged that
technology merely extends human capabilities with no inherent ethical
consequences. This new program seeks to
embrace tools that leverage the “networks, technologies, and demographics of
our interconnected world.” 21st
Century Statecraft merely refers to a direction the State Department is taking
to accept innovative technologies and use them to expand their current
capabilities.
![]() |
Source: xkcd.com |
I don’t believe this is the giddy implementation of new
technology so often seen by more naïve programs. The internet has changed international
relations and the State Department recognizes that. Traditional methods of diplomacy still
dominate U.S. activity and are not being replaced by digital measures. Jared Cohen and Alec Ross were the two social
media superstars in the State Departments new program. Examples of its success can be seen with the
Text Haiti 90999 initiative, which raised $40 million for the Red Cross to help
individuals affected by the 2010 earthquake in Haiti. Ross and Cohen have worked with industry
leaders, such as Google, Facebook and Twitter, in developing programs using
everything from viral videos to mobile phones.
In a few interviews, Jared Cohen mentions programs that
haven’t been implemented yet. The
majority of focus is on mobile applications that can enhance education,
medicine and justice. Mobile banking is
being implemented to pay policemen in Afghanistan and soon conflict areas in
Congo in order to bypass the corrupt systems that were stealing from payroll
funds. Programs, such as text Haiti, are
assisting NGO’s in raising funds for disaster relief. I believe we are only beginning to realize
how this technology will affect diplomacy.
Cohen works for Google now, but these programs will not disappear. He has set the U.S. on a track to embrace
technology without fear.
Evgeny Morozov has criticized the U.S. government’s complete
acceptance of social media. “Diplomacy
is, perhaps, one element of the U.S. government that should not be subject to
the demands of ‘open government’; whenever it works, it is usually because it
is done behind closed doors. But this may be increasingly hard to achieve in
the age of Twittering bureaucrats.”
Morozov has a point that diplomatic measures are restricted by the
transparency brought by technology.
Wikileaks may have provided the greatest example of this problem when
they released thousands of diplomatic cables.
However, the threat technology causes is there whether or not we use
it. Transparency has come through in
many different forms, whether it is through hacked emails or the personal
Twitters of senators. This trend cannot
be controlled. However, through using
digital diplomacy, the U.S. can benefit from its services social media provides
and influence the direction the technology takes in the world.